Compare Life Insurance Quotes for Free in Canada - Ratehub.ca (2024)

Connect with one of our verified partners to compare life insurance quotes from Canada's top providers – your lowest rate is only a few steps away.

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How to get life insurance with Ratehub.ca

  1. Tell us a bit about yourself

    Life insurance is specific to you, so we'll need a few details to customize your policy.

  2. Speak with an insurance broker

    We'll show you quotes from multiple providers, so a broker will be in touch to help you choose.

  3. Finalize your policy selection

    You may need a medical exam to finalize your policy, but you'll be guided through the process.

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A snapshot of the Canadian life insurance market

  • 22 million

    Canadians insured

    In 2022, 22 million Canadians had life insurance, totalling to $5.5 trillion in coverage (CLHIA).

  • $474,000

    Average coverage

    The average life insurance coverage for a Canadian household was $474,000 in 2022 (CLHIA).

  • $16.1 billion

    Benefits paid out

    In 2022, insurers paid out $16.1 billion in life insurance benefits – including $9.4 billion in death benefits (CLHIA).

  • 5.5%

    Premium increase

    From 2021 to 2022, life insurance premium revenues increased for insurers by 5.5% (CLHIA).

A few things we're proud of

  • 1,200,000

    monthly users

  • 11 years

    young

  • Over 1M

    better choices made

  • Trusted partner

    to Canada’s top financial institutions

What is life insurance in Canada?

Compare Life Insurance Quotes for Free in Canada - Ratehub.ca (1)

A life insurance policy is essentially a contract between you – the policyholder – and your insurance company. By paying regular premiums, either monthly or annually, your provider agrees to pay a lump sum of money to your dependents after you pass away. So if you have loved ones around you that rely on you financially, a life insurance policy can provide peace of mind as they'll still be covered after a worst-case scenario.

If you're looking to purchase life insurance – or to simply find out how much you could be paying – we make it extremely easy for you to do so. In just a few steps, we can show you life insurance quotes from over twenty top providers across Canada. That way, you can secure the coverage you need, knowing you're getting the best offer on the market.

What does life insurance cover?

The money your beneficiaries receive after your passing is also known as a death benefit. This reserve can generally be used for anything they wish – so life insurance can cover a variety of needs, such as:

  • Mortgage

    If the home hasn't been paid off yet, a life insurance policy can cover the remaining payments needed.

  • Income stream

    If your family relies on your income for everyday expenses (e.g. groceries), life insurance can step in to help.

  • Funeral expenses

    The death benefit can be used to cover end-of-life expenses, such as funeral, burial, or cremation fees.

  • Outstanding debt

    If you have debt that will be passed on to your loved ones, life insurance can help pay it off.

  • School tuition

    Life insurance can help fund your child's education in the event you're no longer there to do so yourself.

  • Financial gift

    Even if there's no specific need, a life insurance policy can be a gift for your loved ones.

Common types of life insurance in Canada

There are many different types of life insurance in Canada – here, we cover some of the most popular options, so you can choose the best one for your needs.

Term life insurance

Whole life insurance

Universal life insurance

Other life insurance products in Canada

Here's a quick overview of a few other life insurance products you may be interested in. Some of these may also be added onto your primary policy as a rider.

Critical illness insurance

Disability insurance

Mortgage life insurance

Funeral insurance

Family plan insurance

Term vs. whole life insurance in Canada

The overwhelming decision for many Canadians when shopping for life insurance is choosing between term life and whole life coverage. Here, we cover the main differences between the two, so you can choose the one that best suits your needs.

    How much life insurance do I need?

    The amount of life insurance you should purchase will vary on a case-to-case basis. Aside from the needs of your dependents, a few things to consider include your current income, your remaining debts, and your outstanding mortgage. By comparing quotes with us, we can connect you with a licensed broker who will guide you through the process of finding the right policy for your needs.

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    How much is life insurance in Canada?

    The cost of life insurance will differ based on your needs as a policyholder, as well as the risk you bring. For reference, here are a few rates we pulled from the market in January 2024. To find out the exact cost you'll be paying, be sure to compare life insurance quotes with us today.

    • $349/year

      20-year term policy with $500,000 coverage

      for a 35-year-old, non-smoking male

    • $3,695/year

      Whole life policy with $400,000 coverage

      for a 40-year-old, non-smoking male

    • $8,319/year

      Universal life policy with $700,000 coverage

      for a 50-year-old, non-smoking female

    Factors that go into your life insurance quote

    There are many individual factors life insurance companies take into account when calculating your quote. Here, we cover a few main ones, so you can better understand the ins and outs of your coverage.

    1. Age

      The older you are, the more expensive your life insurance policy will be. And some insurers won't offer you coverage after passing a certain age.

    2. Gender

      Males generally pay more for life insurance than females – statistically speaking, men are at higher risk of passing away earlier.

    3. Health & lifestyle

      A pre-existing condition, family history of illness, or participating in activities like heavy drinking and smoking, can come with higher premiums.

    1. Policy type

      Term life insurance is generally much more affordable than permanent life insurance, simply because the death benefit could potentially expire.

    2. Term length

      A 5-year term policy will cost less than a 30-year policy because you're far less likely to pass away during a short period of time.

    3. Coverage amount

      It's no surprise that the larger the benefit you choose, the more you'll be paying in premiums during your lifetime – added protection comes at a cost.

    Canadian life insurance market breakdown

    In Canada, life insurance can be purchased as an individual plan or a group plan. According to the Canadian Life and Health Insurance Association, over 80% of policies are purchased independently through an agent or advisor. While 2022 life insurance premiums totalled $27 billion, 83% of this came from individual life insurance while 17% of this came from group life insurance.

    83%

    of life insurance premiums are from individual policies

    17%

    of life insurance premiums are from group policies

    On the other hand, group term life insurance made up 35% of the value of total policies in-force within 2022. Individual policies made up 65% – with a breakdown of 40% term life insurance, 12% whole life insurance, and 13% universal life insurance. Individual life coverage continues to grow as compared to a decade ago in 2012, these policies took up just 58% of the market.

    • 40%

      Term life

      40% of the total policies in-force value were individual term life insurance in 2022.

    • 12%

      Whole life

      12% of the total policies in-force value were individual whole life insurance in 2022.

    • 13%

      Universal life

      13% of the total policies in-force value were individual universal life insurance in 2022.

    Canadian life insurance market by province

    The coverage on a life insurance policy can be an indication of many factors, including age, income level, and dependent needs. So while the amount of protection you need will differ based on your own circ*mstances, taking a look at the market trends can be insightful. The table below outlines the average protection per insured household, as well as the median age of policyholders in each Canadian province – all data was sourced from the Canadian Life and Health Insurance Association.

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    Frequently asked life insurance questions

    Who needs a life insurance quote?

    If you're a multi-millionaire with no dependents and no debt, you may not need life insurance. However, if you're like most of us, and you have some debt and people who depend on you financially, you should consider purchasing a life insurance policy. It ensures your loved ones won't suffer financial hardships after you pass – even a small death benefit can help offset the cost of your funeral, making a stressful and emotional time a bit easier on your family.

    What is the difference between whole life and term life insurance?

    Neither term life insurance nor whole life insurance is the superior option – they are different products for different jobs. And sometimes, you'll want to have both.

    Term life insurance is a policy that covers the insured for a specific period of time. Whether you select coverage for ten, twenty, or thirty years, the monthly or annual payment amount will remain the same – premiums are fixed regardless of any changes in your health. This makes term life insurance a cost-effective solution for individuals looking for coverage. Another advantage of term life insurance is that many policies can often be converted to permanent insurance, regardless of any changes to your health, job, or lifestyle.

    So what’s the advantage of this? For one, getting coverage when you’re young and healthy makes it easier to continue being insured as your life goes on. If you get sick and then want to apply for coverage, it’s going to be a lot more difficult to get. Likewise, if you want to graduate to a whole life or participating life policy, it’s generally pretty easy to switch a term life plan over, rather than start fresh. So if you’re young, healthy, and are looking for simple coverage to protect your family, this type of policy may be just the way to go.

    Permanent life insurance, on the other hand, is coverage that lasts for an entire lifetime. The cost of permanent life insurance is generally significantly higher than a term policy, given that the payout is guaranteed – while the life insurance company might not know when they’ll have to pay out, they do know that they will eventually. Common types of permanent life insurance in Canada include whole life insurance, universal life insurance, and term to 100 life insurance.

    Before you jump into signing up for a permanent life policy, be warned that these can get expensive. Because the annual cost of permanent insurance is so much greater than term life, it's often not possible for younger individuals to pay into the high premiums. Instead, it can be a good idea to buy term life insurance and invest the difference in an RRSP, TFSA, or mutual fund. If you’ve managed to save up a good nest egg later in life, and you're maxing out your annual investment contributions, it might be a good time to look into a participating life insurance policy then. Of course, if you have a term life plan already, you want to make sure that you’re able to transfer it to a participating policy.

    For more information, be sure to check out our blog: Term life vs. whole life insurance – which one is right for you?

    What other types of life insurance are available?

    While term and whole life are amongst the most popular policies, here is a brief overview of some specialized types of life insurance plans in Canada.

    • No medical life insurance is exactly what it sounds like – a kind of life policy you can buy without having to undergo a medical examination. Many people prefer this kind of insurance because it's easier and less time-consuming to get and because it's a viable option for those with pre-existing conditions. No medical life insurance is often more expensive than a standard policy as insurance providers have less information to evaluate your health. People in good health tend to opt for standard policies, instead.
    • Guaranteed life insurance falls under the category of no medical life insurance – the coverage is available without having to complete a medical questionnaire or undergo a physical exam. This type of insurance generally costs more than term coverage, and the payout is usually maxed out at a much lower rate (typically between $25,000 and $50,000). Because there is a lower payout, guaranteed life insurance is generally for people who have not been able to obtain alternate insurance. It’s ideal for those who are seeking coverage to cover potential funeral costs, and it is generally sought by elderly individuals.
    • Mortgage life insurance is effectively a form of guaranteed life insurance. This type of coverage uses your life insurance policy to pay off your remaining mortgage upon your death. This can be a great option if you want to ensure that your dependents are able to remain in your house upon your demise – especially if they are unable to make the payments independently. With a mortgage life policy, your premiums will often be used against your mortgage as well, but when and if your mortgage is paid off, your premium will remain the same. It's important to note that your mortgage lender will be listed as the beneficiary in a mortgage life policy. So even if you pay off your mortgage in advance of your death, your dependents will not be entitled to your death benefit. For this reason, mortgage insurance is more restrictive than traditional life insurance – it's not advisable to purchase mortgage life insurance before other forms of life insurance.
    • Joint first-to-die term life insurance is a policy that covers two individuals under one plan. As the name suggests, the policy pays out when one of the two named individuals dies. This term policy is generally cheaper than two individual life insurance plans, but it's also terminated after the first individual passes away. In this event, if the surviving party named in the insurance policy wants to continue to have coverage, they will have to re-apply individually.

    What is a life insurance beneficiary?

    The beneficiary is the person who will receive the payment of your insurance policy. You can name anyone you want – your partner, a family member, a dependent, or even a charity. And if you want, you can even name more than one beneficiary, as well as instruct the insurance company on how to allocate the premiums.

    Your beneficiary can be either revocable or irrevocable – if your beneficiary is irrevocable, you need their signed agreement to change who is named. With life insurance in Quebec, if you name your spouse as a beneficiary, they automatically become irrevocable unless you explicitly designate otherwise.

    Can you get life insurance with pre-existing conditions?

    Although life insurance companies may deny you traditional coverage if you have a pre-existing condition, you can look into other options, such as a guaranteed life insurance policy. These policies are designed for those who typically won't qualify for other types of life insurance. Keep in mind that the death benefit is generally capped much lower while premiums will be much higher due to the added risk your condition brings.

    At what age should a person get life insurance?

    There isn't a designated age at which you should purchase your life insurance policy – it all depends on your own needs (and the needs of those that depend on you financially). The general rule of thumb is that life insurance will be cheaper the younger you are, so purchasing coverage early can help lock in cheaper premiums.

    However, you might not need life insurance in your 20s if you don't have a mortgage or children. Once you do start accumulating debt and providing for other people, you may want to consider life insurance – you wouldn't want to leave your loved ones in financial trouble in the event of your passing.

    How long does it take life insurance to pay out?

    After a valid death claim is made, it generally takes between 14 and 60 days for a life insurance policy to pay out. Most of the time, however, you'll receive the benefit within 30 days.

    What doesn't life insurance cover?

    While life insurance covers most causes of death, here are a few situations in which a payout could be denied:

    • Risky activities – Deaths due to high-risk jobs and activities, such as scuba diving, may not be covered, depending on the circ*mstances. If you engage in these, be sure to inform your insurer ahead of time.
    • Suicide – While life insurance does generally cover suicide, there is usually a set period of time in which the death won't be covered – typically within the first two years of an active policy.
    • Murder – If your beneficiary commits your murder (or is closely tied to it), they won't be receiving your death benefit. Instead, the money goes to either your contingent beneficiary or your estate.
    • False information – Lying to your insurance company during the application process can be grounds for denying a payout when your beneficiaries need it the most. So it's best to stay truthful, even if you'll face higher rates.

    Additional life insurance resources

    • Do I need life insurance?

      Not everyone needs coverage, but if you have people in your life who depend on your financially, it's a good idea to protect them in a worst-case scenario.

      learn more about life insurance
    • How much life insurance do I need?

      While there isn't one fixed number that will work for all cases, you'll want to consider your debt, income, mortgage, and loved ones' education plans.

      learn more about life insurance
    • Is life insurance taxable in Canada?

      When your loved ones receive the death benefit, this money is generally tax-free. Withdrawing money from your cash reserve, however, can come with tax implications.

      learn more about life insurance
    • How does life insurance cash value work?

      Whole life insurance policies often come with a cash value rerserve – this is money you can access during your lifetime, but there may be drawbacks for doing so.

      learn more about life insurance

    All about your Ratehub.ca life insurance quote

    Securing the coverage you need with Ratehub.ca is simple. Here are our most frequently asked questions about the online life insurance process, answered.

    Ratehub.ca works with partners to help you compare life insurance quotes from over 20 of Canada's top providers in one go. You won't need to visit multiple brokerages or insurers in order to find the cheapest option for your needs – we shorten the process for you.

    Each life insurance quote is calculated using the insurance company's own underwriting process, so you can receive an accurate estimation based on your individualized profile.

    Yes, our life insurance premium calculator is completely free to use. After receiving your rates, you also won't be obligated to purchase a policy – but we make it extremely easy to do so.

    Yes, after providing us with a few quick details, we'll connect you with a licensed life insurance broker in Canada to guide you through the process of obtaining your coverage. That way, you can be confident your best interests are represented when finalizing all the details of your policy.

    Matt Hands, Business Director of Insurance

    With 6+ years of experience at Ratehub.ca, Matt’s focus has been on growing its newest business unit, Insurance. He is a thought leader and a valuable resource to respected publications across Canada. read full bio

    Learn more about insurance

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    Helpful life insurance links

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    I am Matt Hands, the Vice President of Insurance at Ratehub.ca, with over 6 years of experience in growing Ratehub.ca's insurance business unit. I have been recognized as a thought leader in the field and have contributed valuable insights to reputable publications across Canada.

    Now, let's delve into the concepts used in the provided article about life insurance in Canada:

    Life Insurance Overview:

    A life insurance policy is a contract between the policyholder and the insurance company. By paying regular premiums, the provider agrees to pay a lump sum to the dependents upon the policyholder's death. This ensures financial security for loved ones in the event of a worst-case scenario.

    Coverage and Benefits:

    The money beneficiaries receive is termed the "death benefit" and can be used for various needs:

    • Mortgage: Cover remaining payments.
    • Income stream: Replace the deceased's income for everyday expenses.
    • Funeral expenses: Cover end-of-life costs.
    • Outstanding debt: Settle debts passed on.
    • School tuition: Fund a child's education.
    • Financial gift: Provide for loved ones.

    Types of Life Insurance in Canada:

    1. Term Life Insurance: Coverage for a specific period.
    2. Whole Life Insurance: Coverage for a lifetime.
    3. Universal Life Insurance: A flexible policy combining insurance and savings.

    Other Life Insurance Products:

    • Critical Illness Insurance
    • Disability Insurance
    • Mortgage Life Insurance
    • Funeral Insurance
    • Family Plan Insurance

    Term vs. Whole Life Insurance:

    Explains the key differences between term and whole life insurance, helping individuals choose the most suitable coverage for their needs.

    Factors Influencing Life Insurance Quotes:

    Several factors impact premium calculations:

    • Age
    • Gender
    • Health & Lifestyle
    • Policy Type
    • Term Length
    • Coverage Amount

    Canadian Life Insurance Market:

    • In 2022, 22 million Canadians were insured, with $5.5 trillion in coverage.
    • The average coverage for a Canadian household was $474,000.
    • Insurers paid out $16.1 billion in benefits in 2022.
    • Premium revenues increased by 5.5% from 2021 to 2022.

    Market Breakdown by Policy Type:

    • 83% of premiums are from individual policies.
    • 17% of premiums are from group policies.
    • Individual policies consist of 40% term life, 12% whole life, and 13% universal life.

    Market Breakdown by Province:

    Analyzes the average protection per insured household and the median age of policyholders in each Canadian province.

    Life Insurance Costs in Canada (as of January 2024):

    • Sample rates for different policies based on age, coverage, and type.

    Life Insurance Beneficiary:

    Explains who can be named as a beneficiary, revocable vs. irrevocable designation, and beneficiary change procedures.

    Specialized Life Insurance Plans:

    • No Medical Life Insurance: Without a medical examination.
    • Guaranteed Life Insurance: No medical questionnaire or exam.
    • Mortgage Life Insurance: Pays off the remaining mortgage upon death.
    • Joint First-to-Die Term Life Insurance: Covers two individuals, pays out on the first death.

    Frequently Asked Questions:

    Addresses common queries about life insurance, such as who needs it, how much is needed, and whether it's taxable.

    Exclusions from Coverage:

    Highlights situations where a payout could be denied, including risky activities, suicide within a specified period, murder involvement, and providing false information.

    Additional Resources:

    Links to more information about life insurance, including the need for it, determining coverage, tax implications, and understanding cash value.

    Ratehub.ca's Role:

    Explains how Ratehub.ca facilitates comparing life insurance quotes from over 20 top providers, the free premium calculator, and assistance from licensed brokers.

    Expert Bio - Matt Hands:

    Provides information about Matt Hands, Ratehub.ca's Business Director of Insurance, and his expertise in the field.

    This comprehensive article covers various aspects of life insurance, making it a valuable resource for Canadians seeking information and guidance in this domain.

    Compare Life Insurance Quotes for Free in Canada - Ratehub.ca (2024)
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